If you’re planning on starting a blog (or you already have one), there are some mistakes that you should learn to avoid. You can find plenty of articles that talk about the technical mistakes that may affect your results. However, this one is different. It’s about you. Your mentality can affect your results as much as the technical mistakes can. For this reason, we’ll discuss today the seven deadly sins of blogging that may negatively impact your journey.
Learning these sins is the first step on the path of improving yourself as a blogger. Without further ado, let’s dive right in.
It’s totally normal to be excited to see the results of your own work. But in the world of blogging, everything takes time. You’ll have to put in a lot of effort (and keep putting that effort) even if you see little to no results in your early stages. Every blogger knows that. It’s the number one advice you’ll always hear from any successful blogger: “Be patient. It takes time.”
However, the number one sin committed by many beginners is impatience. A lot of people quit on their 3-months or 6-months milestone just because they didn’t achieve the results they were hoping for. Building your audience takes time, even if you’re doing everything right. Most blogs don’t skyrocket overnight (and I say most because some people might get lucky, but you should never consider them as your benchmark to assess your progress).
Always remember that a blog’s growth tends to be exponential. Even if you don’t see huge results at the beginning, never surrender. Focus on the long term results because the exponential growth over time will be worth it.
The most important element to keep growing and improving isn’t the tools you use (even though they are important), it’s the knowledge you accumulate during your journey. While working on your blog, it’s important to seek as much knowledge and experiences as you can.
Learn about the things other bloggers tried and try to understand the concepts that you have to work with daily. You’ll definitely need to experiment with things on your own, but there are many simple mistakes you can avoid by learning more about blogging. Don’t walk the path blindly, seek the knowledge of those who walked it before.
You can check Neil Patel’s blog for example. The guy is considered a guru when it comes to SEO and content marketing, and you can definitely learn a thing or two from him.
To become successful, it’s important to avoid stagnation. Create content regularly, and build your power of will to keep doing it no matter the odds. You may not want to write an article every single day like we do, but you should at least try to be consistent. Writing only when you have something to say then disappearing for a long time after it isn’t going to help.
Building a blog requires constant learning, engagement, improvement and work. If you feel like you have nothing to write about, it’s a sign that you should learn something new. No matter what happens, always make sure to keep moving forward. Otherwise, you’ll be left behind.
4. The illusion of progress
They say practice makes perfect, but that’s not always the case. Even if you’re practicing something every single day, that doesn’t necessarily mean you’re making progress in the right direction. Sometimes, you may just be spinning in circles. A good example for this is your writing style. You may think that consistently writing blog posts is making you a better writer, but that may not be true.
You’re assuming that writing is like jogging: The more often you jog, the further you can jog and the easier it becomes. But the truth is that writing is more like doing push ups: you will become more comfortable doing push ups the more you do them, but if you’re doing them wrong in the first place, you’ll only get more comfortable doing push ups incorrectly. Similarly, the proper way to improve your writing is to keep finding examples of “proper” writing styles, not just practice your own thinking they are already correct.
This takes us back to the importance of learning. Always keep expanding your horizons and reading more if you want to make progress as a blogger.
This is something I struggled with when I first started blogging, but now I’m learning to get over it. The perfect blog post doesn’t exist. There will always be things that can be improved. Sometimes you will even make grammatical errors in your posts. That doesn’t mean you shouldn’t publish them.
Aiming for perfection is a good motivation to improve yourself, but you shouldn’t allow it to get in the way of pushing your ideas and knowledge to the world. Try to remove as many mistakes as you can before publishing your post. However, keep in mind that it’s not the end of the world if the article is online and you still discover a mistake! You can always go back and fix it.
Being a blogger means that you’re putter content out there for other people to see. If you’re not engaging with these people to learn what they want, you won’t be able to build a big audience. A mistake many bloggers do is that they only write what they like regardless of whether people may be interested in reading it or not. Well here’s a hard truth about life: what you like and what people want aren’t always the same.
If your ultimate aim is to build a personal blog that’s a clear reflection of yourself, no one is going to stop you. But that means that you narrowed down your audience to only the people who share the exact same interests with you. On the other side, if your goal is to build a big audience, then you’ll have to get to know them better. Engaging with them is super important in order to know what you should write about. You can go on platforms like Quora or Reddit, see what current topics are relevant to your niche and have active engagement, then write about them.
Takeaway: You can’t make an international ice cream company by only selling broccoli ice cream, even if that’s your favorite. The only way to reach more people is to write the content that they seek.
This is the deadliest of the seven deadly sins of blogging. Why? Because it’s the number one enemy that drives your audience away. Don’t get us wrong though! It’s good to aim for better results, but it should be done in moderation.
Let’s take ads and paywalls as an example. If you fill your blog with ads between every two lines, no one would want to read it. It gets to a point where it’s too distracting. The same goes for paywalls: some people exit the site as soon as they see one and decide to never come back. That’s why these decisions should take into account the audience and the nature of your content. Don’t shove them in for the sake of making more money without considering the consequences on your audience.
The same goes for affiliate links and paid promotions/reviews. Don’t start accepting every offer that comes your way and promote things that you may not believe in. It will make you lose your credibility in the long term, and it’s definitely not worth it. Don’t destroy your reputation and your audience’s trust just for the sake of some fast cash.
That’s all for today’s article! We hope you enjoyed it. Make sure to subscribe to our newsletter if you’d like to receive weekly recaps of the article we write.
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